Sales and Marketing (S&M) :
Responsible for the BU demand sales volume and portfolio mix. Leads the implementation of Global Business Unit (GBU) strategies and initiatives at a country level to ensure appropriate S&M efforts within the country.
Ensures the GBU portfolio is appropriately represented in the local market.
Maintains local sales cost controls for assigned GBU within the local market.
Market coverage :
Manages and is responsible for the demand market for GBU including third party sales, internal sales, and channels.
Manages and is responsible for the Business Unit demand-side budget of the Country.
Develops business strategies and S&M plans in partnership with local Marketing and Sales teams. Participates in the budgeting process, including preparing the Order Commitment Sheet (OCS), representing the GBU in the local market.
Product marketing :
Creates, aligns and implements a marketing plan for the country in coordination with the PG S&M, HBU and BU. Coordinates and supports the factory S&M activities in the country.
Market analysis :
Oversees the market intelligence process ensuring detailed market analyses of market drivers and trends, key competition, and emerging technologies.
Produces monthly and ad-hoc reports to monitor market and progress.
Ensures local sales teams are provided with necessary training and receive appropriate accreditation. Works together with L / HBU / TSMM, Product Marketing, Global Marketing and Marketing Communication for planning and implementation of marketing activities
Customer relations :
In line with the sales team, strategy manages and develops appropriate relationships with customers and key accounts.
Serves as escalation point for questions and issues, and collects customer feedback and input.
Bid & Proposal :
Ensures proposals are developed and approved to enable negotiations. Oversees quotations to promote optimal outcome.
Ensures all status updates and documentation are accurately tracked in appropriate systems.
Takes local responsibility for the BU mix and maintains the accuracy of data for project pipeline and orders received forecast and competitive feedback.
Market manager is the link to each respective B&P team.
People leadership and development :
Ensures (with HR BP support) that the area of responsibility is properly organized, staffed, skilled and directed.
Coaches, motivates and develops direct and indirect subordinates within HR policies.
Drives and ensures know-how sharing and cross-collaboration.
Relevant experience in local / global Sales and Marketing functional areas.
Good understanding of local market and competitive landscape.
Good understanding of ABB guidelines and directives.
Advanced PC user, capable to analyze, structure and present market data.
Strong analytical and interpersonal skills.
Ability to work under pressure in highly competitive environment.