FD Offer Marketing Manager (769)
Schneider Electric
Moscow Moscow, RU
10 дней назад

Offer Marketing Manager’s mission is to co-create and market the best Offer for our targeted Customers.

As the Offer Marketing Manager for Final Distribution Optimum, your role will involve building, coordinating and executing Offer Management plans both for existing product ranges (Acti9, SmartLink, PowerTag, OEM Offer, Pragma) and new Offer Launches.

As a part of your mission, you will create, review, update and implement Product Strategy Plan for all respective go to markets (Distribution, Panel Builders, Resellers, Small Contractors, EcoXperts, OEM).

Along with this mission you will be leading Offer Marketing projects (e.g. AFDD subject to further discussion).

To succeed in this role, you need to have innate curiosity for customers and technology, passion for Schneider Electric products, and strong ambition to strengthen Schneider Electric’s leadership position in Final Distribution.

Key responsibilities include :

  • Provide product leadership from marketing mix management to commercial negotiations
  • Serve as an ultimate product leader and expert both for internal and external customers
  • Product lifecycle management, offer dynamics, new products launch
  • Regular market analysis, competitive environment analysis
  • Product pricing based on strategy, competitive environment, sales & margin objectives
  • Define go-to-market, channel opportunities, new product application areas
  • Develop product’s technical and commercial argumentations
  • Create and update Sales & Marketing tools (sales presentations, movies, booklets, catalogues, stands, success stories, reference lists, publications)
  • In liaison with business development, operational marketing and marcom create and execute product promotion plan
  • Prioritize to meet sales and gross margin objectives
  • Create and update product assets (passports, manuals, certificates)
  • Review and update product logistics offer (min quantity, logistic status, packaging etc)
  • Monthly forecasting, meeting forecasting accuracy objectives
  • Unhealthy stock management
  • Renewal of references in SAP and tariff
  • Maintain cadence with perimeter managers, channel leads, category managers, global offer managers and other correspondents on corporate and zonal levels
  • Organize and deliver presentation to commercial team, Channel Partners and Customers
  • Identify, elaborate and drive initiatives that help our business reach objectives
  • Prepare regular reporting and analysis
  • Build capability to replace colleagues when required
  • Respect principles of responsibility and company policies
  • The Product Manager’s role assumes daily work with multiple teams inside (Commercial team, Logistics, MasterData, Customer Care Center, Demand Planning, Marcom, Operational Marketing, Finance, Pricing, Certification, Quality department) and outside Schneider Electric (Partners, Customers, Mass Media) etc.

    Qualification :

    Proven successful track record in product management at least 3 years with international brands, power distribution market is preferred but not conditional.

    Technical expertise in Electrical Distribution field.

    Major in Electrical Engineering and similar fields (MPEI, Bauman Institute, etc.) is preferred. A second degree or vocational trainings in Marketing is an advantage.

    Must possess curiosity, analytical mindset and passion to excel.

    Proficiency with Microsoft Excel (vlookups, Pivot tables and large data files)

    Outstanding in presentation (content, design, language, rapport) both in English and Russian

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