You will join PR & SM stream and with focus on development and execution of Reduced Risk Product PR strategy which is based on key pillars :
Educated awareness among external stakeholders / media / LAS & educated advocacy building among LAU (E-reputation & SEO, media special projects, external SM activations)Image-building and leveraging on loyalty / engagement with own LAU community & media relationship building (media campaigns, relationship building with media stakeholders, press-trips, cross-functional projects)PR content creation & its smart amplification on targeted audiences LAS / LAU / media communitySpecial events management to support acquisition & to focus on loyal users IDEAL CANDIDATE MUST :
Hold a degree in PR, Marketing communications or similarHave 3+ years of experience within PR / marketing and / or communication departmentHave a strong knowledge of digital media channels (especially practice knowledge supported by real projects examples / cases)Have a deep understanding of 360 degrees campaigns :
online & offline channels mixHave a strong knowledge supported by real cases in media relationship, new media activations and must clearly understand how to measure the success and impact of PR activities on the business.
Ideal candidate should track and evaluate progress of the implementation of the activities toward objectives on an on-going basis, adapting priorities and marketing actions according to results and learnings.
Have deep consumer journey understanding & understanding of premium brands look & feelHave its own opinion on IQOS activities / projects (pros and cons)Be action oriented and learn on the flyBe fluent English speaker WE OFFER :
Permanent employment contract;Encouraging and motivating corporate culture;Competitive salary;Life insurance, voluntary medical insurance;Trainings;Meal allowance.