FES PGHV Market manager
ABB
Moscow, The Moscow Area, Russian Federation
22 дня назад

Sales and Marketing (S&M) :

  • Responsible for the BU demand sales volume and portfolio mix. Leads the implementation of Global Business Unit (GBU) strategies and initiatives at a country level to ensure appropriate S&M efforts within the country.
  • Ensures the GBU portfolio is appropriately represented in the local market. Maintains local sales cost controls for assigned GBU within the local market.
  • Market coverage :

  • Manages and is responsible for the demand market for GBU including third party sales, internal sales, and channels.
  • Manages and is responsible for the Business Unit demand-side budget of the Country.
  • Planning :

  • Develops business strategies and S&M plans in partnership with local Marketing and Sales teams. Participates in the budgeting process, including preparing the Order Commitment Sheet (OCS), representing the GBU in the local market.
  • Product marketing :

  • Creates, aligns and implements a marketing plan for the country in coordination with the PG S&M, HBU and BU.
  • Coordinates and supports the factory S&M activities in the country.
  • Market analysis :

  • Oversees the market intelligence process ensuring detailed market analyses of market drivers and trends, key competition, and emerging technologies.
  • Produces monthly and ad-hoc reports to monitor market and progress.

    Resources :

  • Ensures local sales teams are provided with necessary training and receive appropriate accreditation.
  • Works together with L / HBU / TSMM, Product Marketing, Global Marketing and Marketing Communication for planning and implementation of marketing activities.
  • Customer relations :

  • In line with the sales team strategy manages and develops appropriate relationships with customers and key accounts. Serves as escalation point for questions and issues, and collects customer feedback and input.
  • Bid & Proposal :

  • Ensures proposals are developed and approved to enable negotiations.
  • Oversees quotations to promote optimal outcome.
  • Ensures all status updates and documentation are accurately tracked in appropriate systems.
  • Takes local responsibility for the BU mix and maintains the accuracy of data for project pipeline and orders received forecast and competitive feedback.
  • Market manager is the link to each respective B&P team.
  • People leadership and development :

  • Ensures (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed.
  • Coaches, motivates and develops direct and indirect subordinates within HR policies.
  • Drives and ensures know-how sharing and cross-collaboration.
  • Requirements :

  • Higher education.
  • Relevant experience in local / global Sales and Marketing functional areas.
  • Proven track record in building up sustainable relations with vertically integrated state owned utilities.
  • Good understanding of local market and competitive landscape.
  • Advanced PC user, capable to analyze, structure and present market data.
  • Strong analytical and interpersonal skills.
  • Ability to work under pressure in highly competitive environment.
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