The Web Product Manager shapes business requests for web product development, contributing to the web product roadmap. This is done in coordination with stakeholders, to drive continual product improvement.
They document business requirements to then be prioritized within the business requirements backlog, helping to deliver against product vision and hit product KPIs.
The Web Product Manager is a part of the Web Products group within the R&D Product Management Office.
Principal Accountabilities / Critical tasks
Helps set project priorities, based on understanding of the business impact of proposed projects, and by facilitating conversation based on available capacity
Writes requirements documentation to define scope and requirements of new platform features and enhancements
Works with development teams to understand the feasibility and level of effort for projects and features; makes reasonable trade-
offs on requirements based on feedback
Drives continual improvement through testing, consumer research, etc.
Collaborates with designers on UX / UI for projects and features
Uses data and metrics to test assumptions, make recommendations, and drive actions.
Completed degree (BS, BA, MSc, MA, PhD) in a relevant field
Additional qualifications in traditional project management, Agile & Scrum are preferred
Minimum 3 years of experience in of product management or website management experiences
Experience in ecommerce and marketing websites a major plus
Knowledge, skills and abilities
Must have :
Functional knowledge and skills : Experience obtaining and analysing customer insight through raw web analytics data, user research, surveys, session replay, heatmaps, etc.
Ability to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to the organization to gain support for recommendations
Business expertise : Articulate in documenting site requirements, specifications, and user storiesExperienced in defining and executing against roadmaps using both waterfall and agile methodologiesAnalytical skills to test hypothesis and sort through complex options
Personal Skills : Enthusiastic, creative and innovative attitudeExcellent written and verbal communications, with ability to collaborate with all levels across varied functional areas including marketing, creative, and technologyGood communications and people skillsEnglish upper-intermediate level