The Data Analytics team at Philip Morris sits between the business and technology groups.
Our mission is to transform Big Data into Smart Data.
We are involved in setting the agenda and driving decisions across the organization, from Engineering and Product topics to local commercial operations;
Over the last few years, our business has grown in complexity.
We are currently looking for a highly motivated Digital Analytics Manager RRP, with a passion for delivering value with analytics, advanced data processing and community management, to help IQOS project better leverage the huge volumes of Data generated through our Supply and Demand side partners’ campaigns;
We are looking for a candidate who will be responsible for e-commerce and digital stream;The Manager of Digital Analytics generates insights from a variety of digital marketing initiatives, including website, social media, mobile apps, messengers, CRM activity, external databases and offline POS;
As the Digital Analytics Manager you will work directly with multiple stakeholders across numerous Business Units to democratise our data and provide actionable insights;
We are seeking a visionary digital analytics expert who has the ability to inspire and influence across all levels of the business;
Our dynamic and innovative project will provide you a great experience in digital and e-commerce, as well as experience in new product category building;
Our friendly team will welcome you and ensure your smooth and deep dive into the project. Key responsibilities :
Lead change in how the company leverages analytics by balancing business value with technical constraints.
You will drive the team through key organizational changes, from consulting based monetization to advanced data analytics / business intelligence;
Set up omni-channel attribution model to increase efficiencies of resource allocation and maximize ROI;Classify all possible data points that already exist and identify priority ones needed to enhance our Data capabilities and improve our Product suite;
Produce reporting and analysis for all our digital assets :
website, social media, mobile apps, messengers, CRM activity, external databases, media campaigns, etc;
Think creatively about new ways to measure programs, particularly cross-channel programs and programs that are featured in new channels;
Work with team members to come up with innovative new ways to capture and display data (data visualization);
Access and analyze digital marketing data from various sources such as Google Analytics, Yandex Market, Tableau , Pardot, Sales Force, email service providers, and more;
Understand the technical underpinnings of web analytics, and write tracking requirements for website and mobile apps / messangers implementation;
Support A / B and multivariate testing scenarios to improve usability, marketing performance, and conversion, including opportunity identification, test design, analysis, and recommendations;
Be able to explain analytic concepts such as sessions, unique visitors, screen views, and events, as well as their importance to non-analytical stakeholders;
Draw conclusions about how our digital initiatives could be improved, based on performance;
Provide insights into customer behaviour patterns through data analysis, and assist the CRM team in developing customer segmentation and value growth models;
Collaborate with Marketing, Sales, Research, Communication teams to incorporate insights to enhance thought leadership, content creation and related marketing efforts;
Manage analytical knowledge and expertise across the company, by leveraging organizational levers, administrating our internal and external data platforms and empowering local teams (Best practice framework);
Act in a compliance with company’s policies. Requirements :
Our ideal candidate has experience working with digital sphere with good knowledge of commercialising digital analytics in a marketing business context;
Ability to consolidate and visualize data from a range of sources including Google Analytics, Salesforce, Pardot and others;
Experience in digital marketing and e-commerce (4 Y+) with proven records;
Solid knowledge of website analytics tools (e.g., Adobe Analytics, Google Analytics, Yandex Metrica);
Self-motivated, multi-tasking, well organized, able to work in a fast-paced environment;
High level of self-organizational skills
Problem solving skills
People management :
Lead, recruit, train and coach the team.
Fluent Russian and English