Senior Marketing Manager Gaming
Moscow, Russian Federation
5 дней назад

Position at Logitech G

Gaming Marketing Head in Russia & CIS

The role :

In the role of Marketing Manager for Gaming you will be responsible for development of local marketing strategy driving Logitech G brand and products awareness to consumers and supporting sales growth of the category in the region.

Taking essence and specifics of Gaming market into account you are supposed to have very good knowledge of this industry and be capable to build cooperation with other players gaming clubs / cyber-

stadiums, gamers, specialised media and other opinion leaders, eSport teams etc. These skills would allow Logitech G to get closer to gamers and introduce value and advantages of product portfolio in the best way.

You serious experience as a Gamer would be an advantage at this job!

Your Contribution :

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech.

In this role you will :

  • Develop and execute local Logitech G marketing strategy with respect to global Company guidelines and available resources.
  • Long-term (3 years) strategy and rolling next 12 months high-level granularity.

  • Develop and execute marketing mix to implement the Strategy with maximum efficiency and over achievement of marketing and commercial KPIs.
  • Marketing mix will include (but not be limited to) : PR / SMM communication, partnership with cyber stadiums, collaboration with opinion leaders, Logitech participation if exhibition, developing of in-

    store / online category assets to support marketing message in retail / online channel, deployment of promoters and merchandising force in selected accounts.

  • Manage execution and monitoring of plans and activities regarding media planning, e.g., content, message, communication channels, target audience to ensure effective execution to support marketing campaigns
  • Manage execution and monitoring of plans and activities regarding graphic design to ensure work efficiency within provided resources and budgets to support effective implementation to better capture attraction from customers
  • Manage execution and monitoring of plans and activities regarding public relations to enhance brand perception for selected brands and customer awareness in alignment with overall Marketing and organizational strategies
  • Manage outsourcing regarding marketing communications services to support Marketing function under optimal budget and cost constraints
  • Provide advice on analysis of media / digital branding performance of the organization and competitors' in order to provide strategic recommendations on how to improve media management digital brand communication to ensure improved media performance
  • Manage budget planning and utilization of Marketing communications resources to ensure they are supplied with optimal number and amount to work effectively as well as ensure appropriate return on investment (ROI) to organization.
  • Key Qualifications :

    For consideration, you must bring the following minimum skills and behaviors to our team :

  • Bachelor’s degree or higher in marketing, business, communications, or related fields
  • At least 5 of working experience to handle brand management, marketing communication, or other related field.
  • Very good knowledge of gaming market in Russia : trends, competition, key players, popular games, etc. Own serious gaming experience of a candidate is an advantage.
  • Strategic thinking with good execution. Excellent communication and presentation skills both in Russian and English.
  • Ability to effectively work under tight deadlines, multi-tasking and manage projects independently
  • Well-organized and keen attention to detail
  • Have Leadership skill, dynamic and energetic.
  • Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen.

    But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

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