Digital Manager
Анджелини Фарма Рус
Россия, Москва, Трехпрудный переулок, 9с2
3 дня назад
source : hh

Areas of responsibility :

  • To work with the relevant departments to design and develop digital initiatives and ensure alignment of these initiatives to defined objectives, including the monitoring of project timeline, the proposal of corrective actions and the preparation of reports;
  • To collaborate with Marketing departments to identify and implement digital and innovate approaches to engage with our customers by adopting new communication tools to integrate sales, marketing campaigns, and medical and scientific information activities;
  • To support Marketing departments in correctly targeting products and services to the main internal and external customers leveraging digital tools;
  • To support the development of commercial campaigns and innovative services in alignment with Business strategies, interfacing with start-ups or digital service companies, providing a deep understanding of customer needs and improving the customer experience;
  • To consult with Business Excellence Unit, Marketing and Sales departments to gain a deeper understanding of customer needs and market dynamics;
  • To leverage specific KPIs, in alignment with Global Digital Medicines unit, to monitor the development, progress and effectiveness of digital initiatives, including guidance on budget allocation for the implementation of these digital initiatives;
  • To manage and develop various websites, social media channels and digital channels (product, pathology, service, e-commerce), developing the content strategy while interfacing with Marketing departments for the development of content, with the objective of improving the company image and the experience in the interaction between our customers and the company;
  • To support Marketing departments in preparing editorial plans and monitoring the related content production for digital initiatives;
  • To collaborate with Marketing department for planning and delivery of DEM (Direct E-mail Marketing) campaigns to the different customer targets;
  • To define and manage the Unit’s budget related to transversal digital activities;
  • To propose, define and execute initiatives to improve the digital culture of local business units, in alignment with the guidelines and initiatives established in this area by Global Digital Medicines unit;
  • To design and execute initiatives to support the development of local customer engagement strategies, in collaboration with local Business Units (i.
  • e. : workshops, design thinking and design sprint initiatives, hackathons, digital advisory boards, etc.).

    Requirements :

  • Higher education (preferably e-Commerce, Management or Marketing)
  • At least 3 years of relevant digital marketing experience
  • Experience in e-Retailer, Marketplace of e-Pharmacy in content, marketing, or sales department is highly desired
  • Strong verbal and written communications with ability to effectively communicate with Global Digital Medicines unit
  • Fluent English

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