Field Marketing Manager (FMM) gives wings to people & ideas by building a local face of the brand in Moscow and Moscow Region in the most relevant way and in line with the global and national strategies and priorities.
FMM will build strong local networks including opinion leaders, key influencers and potential partners for the business.
He / she will create and implement marketing initiatives in the four key pillars of the marketing mix, leveraging sales channels and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks.
Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact.
Find your own direction
Areas that play to your strengths
all the responsibilities we'll trust you with)
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Strategic direction, insights, analysis
Ensure top-notch understanding of the consumer in various fields, which forms the basis of local idea generation and execution
Define ideas and programs, which build brand image and increase understanding of the product functionality on a local level (working closely with other departments and functions)
Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the national team
Work in collaboration with the regional sales team to build availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity
Deliver the annual approved business plan for the region
Ensure best-in-class talents & teams
Lead and coach a team of 5 Field Marketing Specialists (Sport, Culture, Consumer Collecting)
Set regional objectives and clear goals for FMSs to ensure accountability to their key deliverables and conduct on-going performance evaluations
Coach FMSs in sourcing, hiring and training their Student Brand Managers and Wings and approve every hiring personally
Provide on-going coaching and support to ensure FMSs achieve their deliverables
Regularly assess and identify development needs of the FMS working closely with the Head of Field Marketing to help make it happen
Premium appeal of local pride
Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation
Always have the consumer and brand eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity
Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support & branding with the objective of increasing brand visibility and product usage in relevant scenes
Build a top-notch network and sustainable relationships with the key influencers of the city (local authorities, local sport and cultural opinion leaders relevant to our target, entrepreneurial and start-
Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes
Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities
Identify and selectively support cross-marketing opportunities.
Develop and manage the regional budget with the support of the line manager and national specialists
Constantly identify cost saving opportunities and other efficiencies for the company in the region
Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities
Coordinate with agencies and specialized companies when outsourcing event logistics
Develop ongoing communication tools to reinforce key focuses including program execution guides
Create and share best practices with stakeholders at international level and other departments in the country
Conduct ongoing market visits to better understand field priorities, challenges, and execution while providing feedback & coaching
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