Senior Brand Manager
Moscow, Russia
2 дня назад

For 130 years Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, minimally invasive medical devices, coronary stents, nutritionals and branded generic medicines.

We help people with diabetes effectively manage it without painful finger pricks.

Our company is a strategic investor and supports modern healthcare development. We strive to make quality medicines and innovative medical technologies more accessible to more people in Russia.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Responsibilities :

  • Develop and deliver appropriate brand plan based and aligned to relevant customer and country operating plans, working with cross-functional team
  • Define brand programs with objectives, resources, KPIs and expected returns
  • Support development of customer plans, identifying brand issues and objectives for each customer and defining programs to address them
  • Implementation

  • Lead successful implementation of cross-functionally aligned brand plan
  • Lead, organize and deliver local programs and materials (incl. brand knowledge training and promo materials) for FF
  • Ensure local approval of all materials, programs and projects
  • Market / customer insights

  • Participate in development of customer understanding, analysis and insight generation
  • Develop deep knowledge of market dynamics, needs and opportunities for the brand
  • Enable brand knowledge sharing
  • Monitoring and control

  • Support delivery of P&Ls for assigned products in country
  • Support achievement of KPIs through regular monitoring and assessments
  • Respond to emerging challenges with appropriate measures in collaboration with Global brand teams
  • Collaboration

  • Lead the work of cross-functional team for assigned products
  • Drive portfolio-thinking and provide portfolio / brand expertise within country across stakeholders groups
  • Identifies KOLs and develops fruitful partnership with them
  • Demonstrate appropriate knowledge and understanding of internal departments, key contacts, organizational structure and culture
  • Integrate portfolio and customer perspectives
  • Attend Abbott meetings (congresses, WPC, etc).
  • Qualifications :

  • Bachelor’s Degree (medical, pharmaceutical).
  • 4-6 years of pharmaceutical experience.
  • Marketing and / or promotions experience.
  • Experience developing a strategy and executing on that strategy.
  • Experience managing complex projects.
  • Understanding of the development and commercialization of pharmaceutical products in Russia.
  • Understanding of the Russian Healthcare environment.
  • Other skills :

  • Understanding of medical terminology and names of pharmaceuticals
  • Fluent English
  • Leadership skills
  • Computer skills (Word, Excel, Power Point, electronic databases)
  • Teamwork skills
  • Presentation skills
  • Negotiation skills
  • The job description and and the list of requirements for the role are not full.

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