Senior Digital Manager Beverages EER
PepsiCo, Inc.
Moscow, Russian Federation
3 дня назад

Job Description

  • Identify resources, competitive environment, possible partners, opportunity areas, etc and together with the Marketing Director propose the activation plans and KPIs to ensure our brands are leaders of digital engagement.
  • Create a full digital calendar plan and engagement platforms for all markets, setting the direction on what will be delivered by category (Hero) vs.
  • local (Hub / Always-on) and ensuring that digital channel needs are considered from the beginning of the ideation process.

  • Be a part of the category digital content creation team to create and secure sign off from stakeholders for multi-market hero / campaign toolkit.
  • Manage hub, micro-spike and always-on content and / or brand guardrails at a category level

  • Orchestrate the digital media planning, buying and digital content launches for all regional markets. Deliver clear reviews of activity performance vs.
  • plan and define future recommendations to optimise / improve digital performance

  • Full project, agency & budget management to deliver calendar on time & in full.
  • Influence Global Groups to ensure digital application of activation plans and build close relationships with the BU teams to ensure flawless execution of the category digital plan
  • Lead category relationship with European key digital media partners based on European JBP (i.e. Facebook, Twitter, Google, Mail.
  • ru , linking up closely with markets, OMD and other agencies to utilise partner added value effectively

  • Lead Test & Learn category priorities to drive future growth aligned with CoE framework for digital marketing / eCommerce and BU needs
  • Partner with analytics team & CoE to develop a common measurement approach including scorecards, tools for ROI & equity measurement and the relevant KPIs and benchmarks.
  • Collaborating to define target digital share of media based on econometric modelling meta-learnings.

  • Lead the culture change to embed social listening and digital performance data into brand strategy & communication planning within category team, co-ordinating BU brand findings
  • Champion best practice approach to manage owned channels within BU inc. website hosting and CMS, Community Management, CRM, and SEO optimization.
  • Lead creation, transition and management of any multi-market websites and social pages following CoE best practice

  • Lead relevant multi-brand projects i.e. defining and managing category digital agency roster
  • Stay current on the strategic digital landscape (consumers, competitors, technologies, etc.) and shares this information with key stakeholders
  • Lead consolidation of Category best practice implementation and lessons learnt, sharing opportunities to Lift & Shift best practices, successes and failures and innovative technologies with European digital network
  • Support the Digital Capability agenda with the CoE and Marketing Capability team, both on the specific capability sessions, but mainly during the on-
  • going day by day work with the teams to help up skill future marketing capability

  • Encourage senior management to think digital by continually communicating a consistent vision and strategy, showcasing opportunities, plans and results.
  • Qualifications / Requirements

  • 8+ years of relevant digital / brand marketing experience CPG industry beneficial
  • Digital Marketing expert : Digital must be his / her passion : constantly updated on new trends, social media fanatic, knows and explains best cases from brands around the globe, etc but always from the brand management lens : understands consumer insights, plans media to build equity, able to deal with consumers and customers.
  • Strategist - creative, autonomous, results-oriented, with high capacity leadership to influence others, ensure teamwork, and build strong relationships.
  • Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships and take others with you.
  • Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans in environments of diversity and uncertainty, and work with a positive make it happen attitude.
  • multiple languages is beneficial but not necessary

  • Analytical skills create robust analysis and meaningful insights to drive actions and highlight opportunities
  • Project management ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.
  • Inspire others ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
  • Innovative and entrepreneurial - keen interest in brand engagement platforms, digital business models and new technology advances
  • Collaborative and honest work with integrity as a valuable member of the virtual European digital team, sharing best practice and building on others work to drive synergy, agility and pace of change across the sector
  • Relocation Eligible : Not Applicable

    Job Type : Regular

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